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Available In Bookstores: Campaign Inc.

Campaign Inc. is the story of how leadership and organization propelled Barack Obama to the White House. As the 2008 Chief Operating Officer of Barack Obama’s presidential campaign, author Henry De Sio was positioned to view this historic campaign as few others could. In this fascinating behind-the-scenes account, readers are whisked into national election headquarters in Chicago to glimpse the decision-making processes and myriad details critical to running a successful and innovative presidential campaign. 

Just in time for the new presidential election season, Campaign Inc. is your insider's handbook for understanding the competitive dynamics of the campaign trail, while offering lessons in leadership and organization to innovators, executives, and entrepreneurs.

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  • The Changemaker Effect: Rethinking Leadership In The Everyone-Leads Game


    It's game time.

    Alone in the locker room, a football player makes his final preparations. He slips his pads over his head and fits them perfectly on his shoulders. Next, he throws on his jersey, the large numbers tightly wrapping around the bulky armor that frames him. Finally, he slowly pulls his helmet over his head. He carefully fastens the strap across his chin and gives the hard protective shell a slap with both hands. Now ready, he storms out of the locker room to join his teammates. He sprints through the tunnel toward a deep green playing field washed in the warm glow of a bright spotlight.

    It is a moment for which he has prepared his whole life.

    As he approaches the others, his pace slows. Something is clearly wrong. The goal posts that typically mark each end of the field are down. In their places are two large nets. The brown "pigskin" football he knows has been substituted with a football of another sort — one that is rounded and spins out a black and white pattern. The players warming up on the field are unfamiliar. They don't sport the same heavy gear he does. Instead, their hair flies freely in the wind and they are wearing shorts and light clothing that enables them to be nimble.

    The game has changed.

  • From Startup to the White House: 3 Key Campaign Trail Lessons for Entrepreneurs

    Everything I know about the physics of winning and success I learned from the campaign trail.

    There is always a winner and a loser. It's a highly competitive environment, and with every election season, a new crop of startups emerge. In that sense, the campaign trail is an entrepreneurial showcase, a laboratory for understanding the principles that separate the successful from the aspiring.

    My last campaign was a scrappy startup that approached the scale of a Fortune 1000 company. While I have left the business of winning behind for the world of entrepreneurship, there are enduring lessons from my experience as the 2008 chief operating officer at Obama for America that continue to serve me off the campaign trail. Here are a few:

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Step Into Your BIGness

Henry De Sio offers a new lens on leadership. The world has changed. Silos are falling and hierarchy is collapsing. It's a hybrid world requiring a new framework for leading, managing, parenting, and collaborating.

Described as his journey from "Hope & Change to Changemaking," Henry shares this new paradigm by drawing examples from his experience on the campaign trail and his current work with social entrepreneurs. It is a framework that is both inspiring and transformational.

Leadership Lessons From The Campaign Trail

Step inside campaign headquarters for an unprecedented glimpse of what it's like to work in the hothouse atmosphere of a national presidential campaign.

Henry De Sio offers lessons from the campaign trail on winning and success that are invaluable for innovators, entrepreneurs, and executives across sectors. His stories offer something for everyone.