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Available In Bookstores: Campaign Inc.

Campaign Inc. is the story of how leadership and organization propelled Barack Obama to the White House. As the 2008 Chief Operating Officer of Barack Obama’s presidential campaign, author Henry De Sio was positioned to view this historic campaign as few others could. In this fascinating behind-the-scenes account, readers are whisked into national election headquarters in Chicago to glimpse the decision-making processes and myriad details critical to running a successful and innovative presidential campaign. 

Just in time for the new presidential election season, Campaign Inc. is your insider's handbook for understanding the competitive dynamics of the campaign trail, while offering lessons in leadership and organization to innovators, executives, and entrepreneurs.

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  • Press Advisory

    Henry F. De Sio, Jr., Addresses International Symposium on "Why Empathy Is As Important as Reading and Math" December 1, 2015

    (Arlington, VA) - Henry F. De Sio, Jr., Global Chair for Framework Change at Ashoka; author of "Campaign, Inc: How Leadership and Organization Propelled Barack Obama to the White House" and former Deputy Assistant to President Obama recently served as the keynote speaker at the International Symposium on the "Transformative Nature of Education: Underpinning Social and Economic Transformation." It was hosted by the University of Tasmania in July 2015. 

    His remarks have just been published in an edited e-collection "Education Transforms – Papers and Reflections." The book brings together individual and collective insights shared by international, national and Tasmanian scholars, policy makers and advocates for educational attainment.

    Read Henry’s paper from the e-book, "Education Transforms – Papers and Reflections" [PDF download]

  • Teaching The New Literacy: Why Empathy Is As Important As Reading And Math

    The New Literacy

    This Op-Ed first appeared on the Thomson Reuters website.

    Something transformative is happening in our schools. Changemaking and empathy are fast taking their places alongside reading and math as core competencies students need for success in life. Unless you’re off the grid, you saw evidence Friday evening. Think It Up, a celebrity-studded production, was broadcast across four major national television networks to raise money for our schools. Along with initiatives dedicated to improving STEM (science, technology, engineering, math) education, it highlighted the work of Start Empathy, which prioritizes changemaking and empathy skills in school curricula and culture. This is a fast-growing movement, with an emerging Changemaker Schools network in the United States and worldwide. Tucson’s Changemaker High School was featured in the broadcast.

    Why changemaking, and why empathy? Because the game for young people has changed, and so have the rules. For generations, society had a distinctive organizational design characterized by a few people at the top of the system telling everyone else to repeat their specialized skills harmoniously, faster and faster. American education was therefore oriented toward turning out the company clerks and factory workers that our hierarchical, repetitive system required.

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Step Into Your BIGness

Henry De Sio offers a new lens on leadership. The world has changed. Silos are falling and hierarchy is collapsing. It's a hybrid world requiring a new framework for leading, managing, parenting, and collaborating.

Described as his journey from "Hope & Change to Changemaking," Henry shares this new paradigm by drawing examples from his experience on the campaign trail and his current work with social entrepreneurs. It is a framework that is both inspiring and transformational.

Leadership Lessons From The Campaign Trail

Step inside campaign headquarters for an unprecedented glimpse of what it's like to work in the hothouse atmosphere of a national presidential campaign.

Henry De Sio offers lessons from the campaign trail on winning and success that are invaluable for innovators, entrepreneurs, and executives across sectors. His stories offer something for everyone.